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Unit4 may use tracking pixels and similar technologies within emails to understand how recipients interact with our communications. These technologies may collect information about whether an email has been opened, when it was opened, interactions with links or content within the email, and certain technical information relating to the device or email client used.
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Where you provide your consent, we may use this information for purposes including:
- Measuring and improving the effectiveness of email campaigns and communications.
- Reporting, analytics, and business intelligence.
- Audience segmentation and preference management.
- Profiling and personalisation of communications and content.
- Lead scoring and engagement assessment.
- Marketing automation and follow-up communications.
- Fraud prevention, security monitoring, and communication quality management.
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