Unit4

Global CPM Trends and Priorities Report: How to Navigate CPM Market Dynamics in 2025

Watch it on-demand

With findings from 1,355 global users, this report, combining the BARC Planning Survey 24 and the 2024 BPM Pulse Study, offers a comprehensive view of how organizations are using CPM tools to align financial data with business goals.

Learn how data-driven strategies are transforming budgeting, forecasting, reporting, and decision-making. This session will unpack the key trends shaping CPM adoption and priorities for 2025, giving you the knowledge to enhance your organization’s performance and stay ahead in a competitive landscape.

In the webinar we will cover some key takeaways from the report, such as

  • Current Trends: Self-service planning is a top priority, with 68% of respondents already using it as a key feature. We’ll explore this alongside other trends, such as Cloud adoption (50%), and how they evolve.

  • Planned Usage: Examining planned features offers a glimpse into the future CPM market, highlighting upcoming competitive drivers and why some features remain underutilized.

  • Learning from the Best: Discover how top-performing organizations prioritize features like Cloud, AI, and BI/analytics to achieve success.

Don’t miss this opportunity to unlock valuable insights and reimagine your approach to CPM!

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