Unit4

The strategic impact of AI in professional services

Rethink pricing, protect margins, and move from systems of record to systems of value

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Generative AI is breaking the billable hour. As routine work is automated, clients demand faster delivery and lower fees—squeezing margins for firms that still bill by the hour.

To stay competitive, professional services firms must shift from selling time to selling outcomes.

In this executive whitepaper, Gary Simon (Fellow of ICAEW & BCS, former Deloitte Partner) shares the strategic roadmap for CFOs and practice leaders navigating AI-driven disruption.

Key insights inside:

  • The Client Mandate: 86% of consulting buyers seek AI-enabled providers—and two-thirds will drop firms that don't adapt (IBM / Oxford Economics).

  • Systems of Value: Why firms must evolve software from passive time-tracking ledgers into active margin guardians.

  • Embedded vs. Bolted-On AI: Why embedded workflow AI sees 3x higher adoption than standalone tools (FSN).

  • New Revenue Models: Practical steps to adopt fixed fees, subscriptions, and value-based pricing.

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"Unit4 ERP helps our teams improve organizational efficiency. Its flexibility and interfacing capabilities help solve the challenges we face."

Ian Moore
Head, OCS Operations Support Unit


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