Finance: The new heroes for service-based businesses


We’re living in the Never Normal

How can today’s Office of the CFO provide guidance to navigate the political, financial, and employee turbulence we’re experiencing?

The modern Office of the CFO has moved beyond the back office due to expansion in its functional remit, resulting in unique levels of company-wide awareness, with a foot in the door of every department.

Today’s Office of the CFO is expected to deliver thought leadership with the mindset of an analyst, benchmark and monitor performance objectively, and provide data-driven insights, along with further control and understanding of all company operations through a single lens.


Your firm will increasingly look to you to provide:

Strategic leadership

Back digital transformation projects that give your company the right platform to succeed
Integrated technology

76% of CFO's agree that without “one version of the truth”, the organization will struggle to meet its objectives.
People awareness

The connection between people and financial success

Strategic leadership

In 2023, only 11% of CFOs believed their current business models would be economically viable by the end of the year with 64% saying their companies needed to build new digital business strategies.

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Integrated technology

Tech-savvy CFOs invest in tools that deliver unmatched insight and control of company operations. Seeing the whole business through the lens of finance, the Office of the CFO can help the whole company quickly understand its performance and produce better results, keep closer tabs on both project completion and people performance and engagement, ensure projects are delivered on time, and provide the reporting accuracy and insight your board and investors need to drive the business forward.

People awareness

The ability of Human Resources (HR) and finance to work together and understand each team's role can be critical to an organization. And having a single source of truth and a collaborative operational environment are essential for these business functions to support each other - and the organization's strategic goals. Technology is making this kind of collaboration possible and forward-thinking CPOs and CFOs are beginning to leverage the possibilities that fully integrated planning can bring. Check out this article to learn more.

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CFOs will help service-based firms to remain agile and profitable, whatever the future throws at them.

Discover how Unit4 can help you to do it:

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